Promoting & Marketing Your Website
developmentz.com will use all or any promotional and marketing strategies that most effectively help you sell your products and services on the Internet. These strategies will be clearly spelled out in your Website Marketing Plan. However, there is a lot you can do to help this process along. Below are resources to begin your plan.
Search Engine Site Registrations
- Services to submits your URLs to major and important search engines and web directories.
Using Meta Tags Effectively
To be sure your web site is properly indexed, special <META> tags are imbedded in the html of each page. These tags, along with clever and judicious placement of descriptive text and keywords in the body of your Web pages, direct the 'bots' (spiders, worms, robots, and crawlers) sent out by search engines to include information you have carefully selected about your company.
When your site is searched the 'key words' and 'descriptions' that were entered into the <META> tags are recorded and become part of the search engines' database, greatly increasing the likelihood that users will find you.
Meta Tag Resources
- Back to Basics: META Tags - Web Developer.com article on using meta tags.
- How To Use Meta Tags - Thorough introduction to meta tags and how to use them by Danny Sullivan of Search Engine Watch.
Key Word Descriptions
Prepare a brief, descriptive title for your site or page. Keep it short, and make sure it conveys at a glance who your are.
Use about 10 keywords that explain who you are. If needed, then expand on the concepts or intricacies. include construction, planning & design, estimating, contracts, job costing, etc.
Write a short sentence to clearly describe the site. Focus on benefit to the user first and the name of the site at the end.
Some search engines that don't support the keywords <META> tag instead comb the Web page to see which words are used most often and assume those to be keywords; for the benefit of those search engines, work those handy keywords into the rest of your page's text.
Get the Word Out About your Online Business!
Use existing print and other media advertising to announce your 'Grand Opening' on the WWW.
Continue the Site Registration Process with as many indexes as possible.
- Include your companies Email and website address on all of your other print literature and advertising.
- Contact Trade Associations and other complimentary businesses and exchange links.
- Place web based advertising on selected sites.
- Develop and implement an Email newsletter.
If you have any questions, or would like a quote, you can e-Mail us now, fill out our Development Survey, or call (248) 553-9340 for more information. Contact developmentz.com Sales
